Market Conditions Commentary (Archive 2013-May)
With nearly 40 years in the wholesale automobile business, our founder Robert Hollenshead offers his insights on the market and where it is going -- info to help your business succeed!
by Robert Hollenshead
5/30/2013 12:45:28 PM

I remember when we first sold a car on simulcast.  The consensus then was that it will never amount to more than 20% of the cars converted but if it got to that point it would be great.  Nobody even knew what a proxy bid was and condition reports were only done (in a very crude way) for important commercial accounts.

I pay very close attention to the information and statistics that are a byproduct of or remarketing business.  An undeniable fact is the ever increasing incredible influence that Simulcast has had on my ability to sell 95% of our first run units under the hammer week in and out.  We are selling units 600 units from $150,000 right down to $500 cars from 9AM to 4PM every week via simulcast.  The number of dealers logged at any given moment can be as many as 400 and cumulatively for the day well over 1,000.  Put that into