Market Conditions Commentary (Archive 2012-October)
With nearly 40 years in the wholesale automobile business, our founder Robert Hollenshead offers his insights on the market and where it is going -- info to help your business succeed!
by Robert Hollenshead
10/4/2012 10:31:30 AM

The income may not be relevant to the outcome on our lanes in the 17545 Friday.  We have 500+ units in Lane 24, 100+in lane 23 starting afternoon(?) (the only numbers they will provide the world’s largest seller(?), and 60 units in lane 6, starting after noon (the only numbers I deserve as the world’s largest volume seller, converting at well over double the auction’s conversion rate…for decades)(?).  They will be sold.  This is not an appraisal merry-go-round to test a buyers will to pay a barrel over market.  When the auctioneer is done, so am I.  These little babies are leaving the 17545 for spaces unknown until the hammer hits the wood. 


I'd love to feed you like I have done for years but the auction says I can't.  I know you probably think

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by Robert Hollenshead
10/3/2012 2:19:56 PM

First I want to say, join your state's Independent Dealer Association.  Everybody needs to get in.  Numbers talk and BS walks.  The only way we have power is to join hands.  Let’s do it now.  If you want me to go into a litanies explanation I will, but not now.  The only thing I can say is with numbers you will be shocked at what we can do.  I am not saying this to waste your time, or mine.  I am saying this because with numbers I promise you we will make some incredible things happen.  Never trust me again if I am wrong, trust me on this one.  If all 80,000 of us joined hands we have bargaining power that as individuals is something we can’t even think about.

So,  I am willing to reduce the price of every car I sell to any new member by $30 for the next 10 units I sell you and donate that money to your Independent Dealer

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