I pay very close attention to the information and statistics that are a byproduct of or remarketing business.  An undeniable fact is the ever increasing incredible influence that Simulcast has had on my ability to sell 95% of our first run units under the hammer week in and out.  We are selling units 600 units from $150,000 right down to $500 cars from 9AM to 4PM every week via simulcast.  The number of dealers logged at any given moment can be as many as 400 and cumulatively for the day well over 1,000.  Put that into perspective.

Imagine a lane with 450 dealers standing in a lane.  That has never happened, at anybody’s auction, in anybody’s lane, but it does now, on simulcast. 

If you watch our lane, a good 80% of all cars get an internet hit, some weeks more.  The ingredients that allow this to happen include simulcast, a condition report, an unprecedented volume of logically arranged volume, four decades of consistency, my willingness (stupidity) to sell every car, every time the hammer hits the block so not to frustrate a buyer that is willing and has shown me the respect of bidding, and the trust we have created over many decades with  buyers, both in the lane and on line.  I have to tell you this has been very expensive (as well as torturous journey for many reasons that can’t be covered in this article but is a topic that is a chapter of my book).   However, what has become as clear as a Swarovski crystal is that trust is earned and it cannot be bought when it is convenient to draw on it.   In the real auction arena, where fear and greed are king, simulcast has revealed itself not to be a “twenty percenter”, but a “seventy five percenter” as well as a co-validator of a lane bidders will to bid, it is a hardcore remarketer’s future, like it or not.

From my perch I see simulcast dominating the future.  The silliness of listing 200 units on a static listing service, regardless of which one you choose, is a fad that will be eclipsed by undeniable stellar results on simulcast.  Listing 200 cars on static sites for nutty money and hoping to catch a nit-wit to pay too much   is goofy if anyone believes that is a solution.  If you are a lazy seller buried in mud up to your eyeballs or a buyer that believes in Santa Clause and you will be the lucky one to catch a seller off guard and pinch a good one worth the money ( and then go through the meshugas of one off transport), there is still a portion of the Brooklyn Bridge for sale and I am the exclusive sales agent, honest.

I am planting my flag and future on planet Simulcast (notice the capital in S in Simulcast due to my deep love of this little baby).  I wish all users the best of luck with static listing.  I genuinely hope that a 7% conversion rate gets you where you need to be.  But while you are buying one here and one there and chewing up your entire day trying to catch a whooper in the deep blue, log on SSSSimulcast and you can buy 75 an hour, every week, snow, rain, hot cold, Holiday, heart attack, gout attack, war in China , tsunami on the North Pole, or any other little thing you can think off, at real market value and on the spot.  What you will see is the undeniable fact:  I’m selling, you are buying.  It’s called our future.

Sell Well and Buy Better