Once again the market is almost exactly the opposite of what
you read from the pundits and what
common sense would dictate. No surprise
as they report the market that they don’t participate in. It’s kind of like the intelligence we got
from our specialists before we destroyed Iraq…all false, no relationship to the
facts.
If you were to believe what you read, you might believe
actions are selling high percentages, 85-95% at well over market value. Not
close, and not close. So as I breeze
through the most recent blurbs, and think about how we experience the market, I find it almost surrealistic. It’s close to a one to one opposite of what
they write and how it should be. If you
didn’t take the profession seriously you could say it is funny. But since we are dead serious about what we
do, I would say it’s sad and very misleading, confusing.
Here we are in
April. The market is very confused. Spectacular cars sell well but with little to
no emotion. Crowds are not surrounding ”triple
D” units. They get sold but the adrenalin
is lacking. The testosterone that the
Spring market brings in tow is simple missing. Don’t point to the 4 four cars you marked down and say what shots they
brought. 167 other knuckle heads marked
those same units down so of course thy brought huge candy. The other 3,700 hamburgs that didn’t have a single
person looking them is what I’m talking about, a confused market.
We will buy and sell
over 900 units this week and I’m talking about a flood of merch. They cover
the gamut of anything a car dealer might have an appetite for and anything you want, in volume. Not two of any kind, like Noah, but dozens of
any kind like Wall Mart. The difference
twixt me and Wall Mart is they stock their inventory, we sell ours. This week will be no different. Hundreds of impossible to find low mile new
car trades, hundreds of low mile imports, hundreds of high line everything,
hundreds, as in four hundreds and I mean everything, no exclusions. Hundreds of domestics and hundreds of mile
challenged units that go from BHPH to exportable, ready for Iraq hybrids, low
line Toyotas and I mean a full barrel of exportables ready for Nigeria, Togo and Cotonou. Does a pundit know what that is? What a joke.
The amount of skin that you have in the game causes
different reactions to identical circumstances. Who you listen to and why the
call the market in a way a pundit might is based in skin. No skin, you better off going to the
hairdresser and listen to that insanity. What a zero skin in mouthpiece is able to extrapolate from a spread sheet is
about as useful as post-sale prevention turning down a 2003 Grand Cherokee with
126,000 miles for a diff noise that was built into it when it was coming off
the assembly line. It does nothing but
put cinders in your shoes whilst you are running a race.
If you are confused by now, don’t worry and waste no more
time reading this. I will simply tell
you that on Friday, in the 17545, I will have a group of cars that no other
location in North America will have this week, this month and maybe ever, and
they will find new owners in every case.
I know you will be scratching your rear end trying to
understand why I am unable to get numbers at a respectable time since I am the
largest customer in auction history. Stick around as we will not waste your
time with a no-sale parade even though a full 75% of my cars will come in after 1PM
EST, well after the auction is over. Lane 24 will run from 9AM to 5PM. Our cars in lane 23 will start at 12:45 and even though we sell them all
I can not get an answer as to why they won’t give me numbers, truly unbelievable. And in lane 5 we will begin at 12:30 well
after the no-sales have chased all the dealers home, but we will overlook this
insanity as we have for years. The only
way I could get numbers is by paying a silly “rep” service for the ones, for
whatever reason God would never be able to explain, are assigned via the laws associated flat line
brain death. Get rewarded for meshugas,
brilliant!
I will buy every car that moves and sell them in the next few minutes, eat stupid pie and smile, again. And you have the ability, by coming out or joining us on simulcast, to watch
historically high conversions take place with all odds against us and a market
that is simply confused. Don’t blame me
if you miss it. It’s Tuesday and I’m
already ready to rumble. Sure hope I don’t
overheat before the sale.
Sell Well