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Trash isn't all the way back and cars are not quite as scarce as the sideliners and cheerleaders are reporting
by
Robert Hollenshead
Feb 15 2012 11:29AM
My spies around the country are all echoing the same thing. Trash has caught some wind under its wings over the past week, but there is a limit. It is 7G trash, not 15G trash.
Even though I have been selling at 95% conversion over the past month, the general market, and merch supposedly scarce (?!@^*<>+_?), is not balls to the walls red hot. The scarce part is such a joke. Reading and listening to the sideliners espouse this as if they had a clue is Saturday Night Live funny.
When the world’s largest auction no-sales 4,000 cars a week, where does the scarce part fit in? In my opinion the market is very lack luster and we are making buyers into sissys. If you get out of bed and put your Chucks on, there are thousands of cars for sale. But picking over inventory on line that converts at 5% is creating brain freeze.
I have guys coming from the hinterlands that buy and take 40-50 units home per week, every week. But they get up and go to work, and they are not sissys with what they buy. They are car buyers, not museum curators. They take them home and a miracle occurs, they sell them and back they come for more. Wow, it’s like magic.
Sit home on the computer and read CRs until your eye balls turn square, or look for a perfect car that is $1,000 under MMR and I promise you, there are no cars out there. Skip over all the units that get graded as a 2.9 because it has a miss-matched tire and you will definitely find this to be a “tight market”.
I buy 600 units in my sleep without pressing. Some need a little massage, others don’t. You have to have a pinch of common sense and the will to sell for the market value of the moment, and go get more.
I price Trade in Marketplace to create opportunities for dealers. It does just that, but you need to recognize the opportunity as it arrives. Not all opportunities are the same and a user that is sleeping will not know it was ever put in front of their face. It is exactly the same thing at the auction. You have to pay attention and seize the moment. Opportunities are fleeting. Even when they are served on a silver platter, they have a very short half-life. You must make the move when potatoes are hot.
My potatoes are in the oven and will be red hot Thursday and Friday. Last week I had to borrow a car to get home. I sold out. You think I am doing anything different this week? God is on our side with weather. My vocal cords have almost recovered. I am already feeling the pump. My plan is to bust into Spring with a 100%er week. Don’t disappoint an old fart like me (anybody know a guy that can still clock one? I need about 400,000 miles knocked off my bod-ometer). Come and participate. I am a willing target. Come and enjoy the fruits of this “scarce, tight market” in lane 11 Thursday, and 22 Friday. I will not waste your time.
By the way Simulcasters, thank you so much for your participation. I would really prefer you come to the lanes so I could get your butts wound up, but I truly appreciacte your trust in me by buying on the computer.
Robert
Hollenshead
Founder and
President R. Hollenshead Auto Sales Inc.
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