The temperature was very high, but the buying passion was not as heated. Cheap cars, under $12,000 are still as hot as the temperature, but the high dollar units, especially if they are off by any degree are nearly sale proof. The evidence of this is the 28% conversion rate of dealer cars overall. I sold 96% or 575 of 596, but the net result was way less then normal. We could have no-saled 50% more to net a lot more, but my theory is to sell on the market dealt today and stay fresh as I am not smart enough to count on next week being better. Forty years of wholesale experience has tattooed in the middle of my brain that the first loss is always the best. And the first profit is the best. Fresh merch attracts motivated buyers.
Who goes to the fish market to buy yesterdays fish? How do they smell? Are cars any different?
Besides, what buyer wants to always feel like you have to crush his behind every time he buys from you? Everybody has to breath or they can't come back.
In general the year is shaping up like this; This week we have passed 14,000 units sold YTD. We are tracking 27,000. On our Trade-in Marketplace piece we are generating and I am guaranteeing over 6,000 units per day, seven day per week. That means I will price and guarantee over 2,000,000 units this year, more than anyone or any group in the world.
I sure hope the government figures out what to do about the budget, because if they don't and we get downgraded as a risk, interest will skyrocket and car dealers will revisit 2008. That was ugly for retail folks and this will be the same or worse. That,'s why I love wholesale and it is why I sell everything every week.
It might seem stupid to some, but I'm still standing and selling more cars than any single location dealer in the world. So take advantage of me. Recognize the fact that I am short sighted. I am selling everything I bought this week, this week. You go long, I'm staying short.
Sell Well,
Bob
Robert
Hollenshead
Founder and President
BuyBook Technologies,
Inc.
R. Hollenshead Auto Sales Inc.
1373 Lancaster Road - Manheim, PA 17545
office: (717) 664-2700