First I want to thank everybody for a bang up MADE sale at CFAA and thank them for an amazing facilitation and thank all the dealers that participated in Friday's sale in mMaheim that was a Simulcast only sale which turned out to be a 88% auction in my lane. Here goes some after-thought:
The same way technology changed communications forever, it is changing the wholesale business and remarketing in general (in ways that are
good and bad). It will never be the
same. The Pony Express disappeared due to the telegraph, newspapers (and now cable) disappeared due to the
internet and unfortunately, the days of auction lanes packed full of
buyers competing with other buyers is over.
The bad part is that it will never come
back.
It might not seem like it but
when I am on the block bell to bell I am not just selling cars. Generally
I am absorbed in the moment but the truth is I specifically pay attention
to things that are probably worthless anyone else on earth, except to us
as auction rats. I pay close attention to who is there, where they are
from, what they buy and where they sell. Also, if they come back,
why not, who is no longer buying what, who is on line, how many people are on
line, and for what kind of cars.
At any given moment there can be
as many as 500 dealers logged into our lanes on simulcast (good), and nobody,
nobody, nobody in the lane, nobody (bad). It can be on an absolute creamer
with color, miles, gear, no paint (good), and nobody, as in a ghost town, on
the floor (bad). The fact that it gets sold on line and brings normal
money is great, and I appreciate it, but it just doesn’t feel right. It’s
like a fugazy. It doesn’t give the same sense of a fait accompli.
It’s like going fishing on TV or something. It’s almost like eating like
a vegetarian. You can eat lettuce all day and night, maybe even
blow up from overeating but still feel like you need something to eat
(bad).
This is no complaint, it is the
description of the death of the business that I love as we know it. I
deeply appreciate the fact that dealers trust us to buy our merch sight
unseen. We do the majority of our business on simulcast at this point and
I know that they appreciate the fact that we have the cars they want and
sell them (good). That’s great. But what is really bad is the fact
that there are next to no boots in the lanes (bad). There are a few
sharpshooting professionals left and a few junk scavengers but the average
dealer no longer comes to the sale and to me that is a disaster on many
levels.
Is it the fact that there are no
real cars at the sale? Is it the fact that it is too difficult to justify
coming when it is too hard to get the job done there? Is it because the
sale conversion ratio is at an all-time low which frustrates the buyer to the
point they can’t waste their time? Is it the cost of doing
business? Is it the absolute fact that dealers don’t bring anything to
the block other than shop flunked scrap? Is it because dealers
used to keep what was smart for them to keep, wholesale off brand units
and replace them with brand specific units that grossed better and could be
serviced by them because that is what the current trend is peer pressuring them
into buying into? The net result of any or all of these possibilities is
that it is the cumulative reality that we find ourselves in.
I love simulcast. This
past week I sold 88% of our cars on simulcast as there was no regular auction
because of the snow (good?). They tell me I sell more cars on simulcast
than any dealer in North America by a factor of five. But I have to tell
you that watching the live auction die in front of my eyes is painful
(bad). That probably sounds corny or ridiculous but it is true.
There is nothing like a lane packed full of dealers following a lineup of
jammed up, stone cold puffs looking better than they will ever look again
hoover on to the block and watching the testosterone fly, winner take all
(super good). It ain’t even about the money at that point, it’s the
action. It’s the culmination of working the street, pinching
creamers, snapping those suckers to attention and letting the market do
its duty… find market value (triple good).
While I was standing on the
block with a foot of snow outside and the cars were getting sold with a picture
and a condition report, that has little to nothing to do with the condition of
the actual car, I was trying to get pumped up watching the internet blink in
five different colors just isn’t the same as having hand to hand combat
(I’ll never get the logic of a CR rating of 2.9, well below average, close to
junk, regularly bringing $5,000 over the market, or triple 5.0 price, over
extra clean anything, and expect anyone to trust the rating, disconnected
anti-trader rationality (silly)). This week we had a new item on the CRs that said on nearly every car "seats worn, needs replacement". Not a single car of the hundreds that had that added to the CR needed anything replaced, truely mind numbing (not just bad, suicidal for buyer and seller). I left the auction feeling like I was
dreaming. All the cars got sold but it didn’t feel like there was an
auction, weird (good and bad).
Don’t get me wrong, I am all for
staying ahead of the curve. I am spending massive amounts of money
developing technology to be sure we aren’t relegated to a superimposed
status quo. Our goal is to build a bridge between what we are losing and
what “can be” to include what it seems we have lost (sure hope it
changes our world for the (good) or my Peruvian wife says she will show
me her version of the Sendero Luminoso (bad, really bad)).
I am committed to pressing the envelope with people that are like-minded
and truly care about the direction we are going.
The Pony Express rider faded into oblivion with truly
amazing stories/experiences accumulated over years on the trail. If you ever have a chance to read them you’ll
love it as it will remind you of an “Auction Rat’s” story (Us, Good,
capital G), our story, the one that the candle
is beginning to flicker on, maybe go out. There are some simply unbelievable stories that decades of auction action reveal (good, but nobody cared about the Pony Express
riders and they definitely won’t care about ours either (bad)).
I sure hope we can leverage or experience and program it into
common sense products before our candle goes out as well (trying really hard).
Join the PIADA if you
haven’t. It’s silly not to.