Technology is disrupting the way we have done business for
decades. Transparency is the new norm. Technology dictates that. But our industry is floundering while all the
players jockey for position to dominate.
This insures and exaggerates fragmentation. It makes you think about what happened with
the railroads during the industrial revolution.
Big companies built their own rail lines and made them on a
gauge of track that only they could use.
In many cases it was because they had a grip on resources or production
in one area and didn’t want their “competition” to be able to inch in on their
market. Nothing is forever. Times change, markets change, technology
changes, relationships change, demand changes and turned out that the gauge of
the track that everyone relied on needed to be universal. So they all decided it was beneficial that
everyone used the same gauge track. Turned
out that everyone reaped the benefit.
In the remarketing world
it turns out that the same reality is staring us in the face. Things are
changing fast (finally). There needs to be a set of accepted tools
that are universal that all users own, no one entity. A condition report, a pricing guide (that has
relevance to all users and is accessible by everyone regardless of who or why
they want to use it).
MADE and the
Universal Condition Report are positioned to be the gauge that all users can
ride on. Any buyer, any seller, can enjoy
full benefit of MADE and the transparency it is built to deliver. As we continue to develop, vet and deliver,
it is as clear to me as Swarovski crystal this process and the products fit the
demand, the market and our reality today.
UCR is built to permit unlimited
access to anyone. Certified Swap is built to save a dealer that
is welded in a unit from blowing more money and time remarketing it. Critical mass remarketing, critical mass and
logical alignment of merch to the buying base has been proven to work for us
with results that only happen in our lanes…now it is available to anyone that
follow the process. Simulcast anywhere
that is 100% committed to do whatever is necessary to deliver 24/7, worldwide. Fees that
become incidental…not that arc weld you into a unit which cripples your ability
to come up for air. Mitigation, not arbitration, that is based on
reality, fairness and a transparent UCR that can be revisited throughout the
remarketing process that begins a month prior to coming off lease, through
grounding, transport, evaluation, critical mass remarketing and transport to
the end user…than to be refered to as a verification of a VHR. Mitigation
is a breath of fresh air knowing that logic rules.
The track you are
running on with MADE is built to let the market (not special interests) dictate
out future. It’s all common-sense.
Robert Hollenshead