A dealer I sell a lot of cars to at the auction every week called
me in reference to a problem that the
post sale department said they wouldn’t help him with because he was over the
time line by a day even though he paid for the post sale and the car lost at the auction for a week. As usual the auction tells him to call me
because “they can’t help him but Hollenshead will”
(!@#$%^&*()_)(*&^%$#@!).
In the process of sorting out the problem, which could have
been taken care of in a second at the post sale level, he told me he is a
Buying Center with the Trade in
Marketpklace. He thanked me for taking care of his issue and
asked what we have to do with the Trade in Marketplace. I told him that we our company designed,
built and operates it. He told me that
is better than sliced bread and that he is buying 50-70 units per month and attributes
at least $150,000 ROI per month from
TIM. He says TIM is the greatest thing he has ever seen. He buys cars at his lot that private seller
bring to him with no auction fee, no transportation, and he has total control
of the purchase. Plus he says the leads
that he gets as part of being a buying center cuts way back on what he has to
spend on advertising. He has hired 3
people that just handle TIM purchases and sales leads. He also mentioned he is saving $700 per purchase just in what he
would be paying in auction fees and another $150 in transportation per
unit.
After telling me how well he is doing he asked me not to
tell anyone because he didn’t want the price to go up or have others in his
area get a buying center as well. It’s a
great feeling to see what we envisioned in action and truly helping dealers
succeed.
This takes me to the point. I sell a lot of cars to TIM dealers. I appreciate your business both in the lanes
and through TIM. I am going to have a
special sale beginning on the 8th of August and every other Thursday
from then on. I am making the following offer available to all subscribing Trade in Marketplace
dealers: I will discount for the hammer
price $100 per unit from each car you purchase for Hollenshead in these
Thursday auctions. This should increase
your ROI buy a good piece as well. I don’t
need to do this, I want to do it.
This is a direct
offer from me, Hollenshead Auto Sales to you the TIM subscribing dealer/buyer.
Please do not call
Auto Trader to get this rebate, you are dealing directly with me. I appreciate your business and this is a way
I can show it. So put Thursday on your calendar,
get your tickets or oil up your keyboard ( I would much rather have you come to
the sale and I will pay your airfare if you buy
a truckload). This will be a
recurring sale so get used to it. It is
unique inventory found no place else in the world and an opportunity to take
advantage of the ROI that TIM can produce
for you.