Market Conditions Commentary
 
What's easier to sell, a unit that stinks or one that is crisp, just curious
by Robert Hollenshead
Jun 13 2013 11:49AM

Stinking or crisp, that is the question.

A car that has been smoked in is 100% unsellable to a none smokers.  That make the unit worth $1,000-$2,000 less, or in many cases more?  This goes for smells other than smoke as well.  Nobody can deny a stinking car is worth less than a crisp one.

If you are a car dealer, and we all know there isn’t anybody on earth other than a car dealer that would read what I write, have you ever owned a car or truck that smelled? Have you ever tried to get the smell out and came back a day or two later after it was out on the lot and it smelled worse?  You are probably the guy that never had the problem.  You probably for the cover-up perfume or the you bought the ionizer that actually worked. 

If this is true, stop reading.   

If you regularly have inventory that is impossible to sell or has to be wholesaled because it smells like Lancaster County the day the Amish farmers are spreading cow/chicken manure, pay attention.

A unit that stinks is devalued by a huge amount, in my opinion $1,000 to $4,000.  Ask your customer if he would buy a car that smells like a cigar, or the rear view mirror Christmas trees for the same price they would pay for a crisp one.  Frequently, prior to discovering the formula that categorically eradicates any stench, I would walk cars I had on the block that didn’t get sold and it was irrational.  By all criteria it is the right car, right price, right color, not out of season for the price.  But open the door and bingo bingo…stinks like rotten chicken bones, a twenty year old locker room with no ventilation, cigars, “air fresheners” that actually make you through away your clothes if you came in contact with the “freshener”, rotten diapers, or mildew.  Of course nobody bid on the car.  It’s as bad as a car with a bad car Fax.  It becomes unsalable. 

Over the past 42 years, I have used everything you can think of and a few more.  We went through the stage of taking out the seats to clean it, steamers (I have about 20 of them in the shop basement), ionizers, kyanizes, dyanizers, soaps from the moon, drycleaners, prisoners on work release, and they simply, all bull jive aside, don’t work.  Get the rugs wet and you have ruined a Mercedes, period.  Steam the Chrysler product, and the headliner falls down.  Get the Audi wet scrubbing the interior and the Navigation system short circuits…two weeks later. Get the Cadillac or Lincoln full of soap trying to get cigar stench out and the steering wheel becomes unusable sticky slime.    Sound familiar?  If it doesn’t, than take a second to go talk to your clean-up shop and ask them.  Ok, now we can talk facts and guarantees.

Our product absolutely kills the root of the problems I mentioned above.  It is more dangerous than wheel acid for those of you that ever got a whiff of that chemical miracle that cleans your wheels.  This stuff kills the root of stank, bacteria.  It is gone today, next week and next month unless the root is reintroduced. 

I have used it time and time and time again.  I haven’t had a single instance that it didn’t work.  I have used it on any stink you can think of.

This is no fake with a second intended message.  This product is works.  You have to follow the directions which are as simple as sliding on loafers.   I promise you, your stinking hog that the salespeople have been walking around for 30 days, or getting no bids at the auction, has new life.  Start the car (make sure you have enough gas in the unit) turn on the heat/ac unit on high, close the windows and lock the sucker (keep the keys knuckle head).  Come back in two hours and your asset, the car, has just increased in value by a pile of money, $1,00-$2,000? Or more as it was unsellable and now anybody can buy. 

I feel so strongly about it  I guarantee it.  I will give you your money back…no, double your money back…no, triple your money back, no, I’ll buy the car if the stink is still there.   Put it in Trade in Marketplace (accurately describe the car) anywhere in the United States and get the price I will pay for the sucker. 

Chuck Connors at Air Cleanz will send your order out Fed Ex today.  By noon tomorrow your stinking hog will be able to be sold to Mr. and Mrs. Ecocorect or anybody else.  I have no reason to guarantee it if it didn’t solve the problem.  We have samples Friday at Manheim in lane 24 for you to try. 


BTW, I have 650 units tomorrow at Manheim and I have to tell you it is an absolute uniquique inventory.  You can't find what we have there tomorrow at any 8 auctions in the country...COMBINED.  FAT merch that will be sold.

RHollenshead_SignatureSM

Robert Hollenshead

Founder and President

1373 Lancaster Road - Manheim, PA 17545

e-mail: bob@buybooktech.com

office: (717) 664-2700

cell: (610) 960-6346


2 Readers' Comments

1
John Sutton
Houston
TX 77024
12 years ago
Robert, Thanks for your honest and candid comments about vehicles with odor problems. You are right, it is the biggest problem that I have. I just cannot sell a smoker car. I wish Manheim was a little more honest in their CRs about odor....Give us some detail..Smoke, dog, water...what is the odor...I am ordering some of Mr. Connors product today at AirCleanz. By the way, you sir, make the car business fun for me. I am down here in Houston where we got zero high line cars at our two Manheim auctions so I always use Manheim PA for the good stuff...Watching you on the block is better than Johnny Carson or Jay Leno...Keep it up!
John Sutton Imports - Houston

2
Robert Hollenshead
MANHEIM
PA 17545
12 years ago
Thanks John. Guys like you make it hard for me to retire. I love the fight. It keeps the blood moving and stops the moss from growing on the north side.
Sell Well.