It has become clear to me that simulcast is the winner in the race to find the answer to the question of how we will be buying and selling in the future. Simulcast or a version of it will be the heavyweight champion of the remarketing world.
Static listings will go away for professional serious sellers.Statics are little league no matter how you dress them up. They simply don’t work to sell in any volume at a professional conversion rate or to find ACV in any way shape or form that simulcast can’t crush. Static formats require too much wasted time and wasted research. They convert near nothing, and certainly nothing that a live sale doesn’t dwarf. The ability to reveal the condition, touch the potential market and create the emergency where fear and greed collide is where simulcast hits its stride and leaves the statics in the rear view dust. It maintains the unique beauty of an auction. A live auctioneer counting down an piece of merch that will have a new owner in the next 30 seconds. God, I love it.
It was near magic watching the screen from the auction block at our sales last week. For a second I felt like Vince from the info-mercial slapping away on his chopping device except I was chopping up cars as opposed to potatoes. Really serious action, not a hit here or there. It has taken years for this to become a reality, but we’re here now. It has cost us millions in goodwill insanity to create the trust, but I can’t lie, it was worth it. I make it an absolute habit to sell regardless of price when the last bid is a simulcast bidder. I refuse to frustrate a willing buyer showing me the confidence of bidding on my merch without seeing it. But now we are seeing the fruits of the sacrifice. God, I love that even more.
My pig headed stubbornness of knowing this is how we are going to do business so put your head down and take your beating like a man, albeit a dumb one, is paying off. Thanks to all of you guys and girls that have got this model to the point that it works for all of us. I am sure you have gotten banged up a bit as well. If any of you have problems with the units you buy from me, need help at the auction in general, or think you were treated unfairly, I want you to contact us directly. You all have my cell number, and you have the number of Sheikh Basim, 732 666 8888. You also have the number at the shop in Manheim, 717 664 2700.
If someone answers the phone and you don’t feel as if you got the correct answer, call me direct.
Thanks to all of you guys and gals, you know I love you all (even if you don’t love me back). I really am here to make your experience dealing with us and with Manheim the best it can be.
Sell Well, and smile, it doesn’t cost anything.
Robert Hollenshead
Founder and President
R. Hollenshead Auto Sales Inc.
1373 Lancaster Road - Manheim, PA 17545
E-mail: bob@buybooktech.com