Thanks to all the dealers that participated in our 1PM sale yesterday. The sale was fast, clean, and felt very much
like a factory sale. It looks like the
1PM start works well for everyone so that’s where we will be every other Thursday,
the opposite week of the Manheim High Line sale. It looks like it is a good time slot for
buyers as there isn’t any auction in the country running at that time that is
selling what I would call a “new car dealer” profiled unit, low mile, clean car
fax, and logically arranged.
If you actually take the time to look around the country at
what is available at auctions it is shocking.
What I see is a hodge podge of high mile, painted up, miss matched runs
of cars that is near industrial waste with 165,000 mile mixed up with rental
pigs and shop flunked rejects, it’s unbelievable. Anything that might be interesting has a hit
on Car Fax. It’s for this reason I am
pleased that the auction wouldn’t give me numbers that run at a normal time on
Friday. It caused me to find a solution
and I think we found it. It is Thursday
afternoon every other week.
This week we only ran and 200 units to test the time and
appetite. The time was perfect and the
appetite was good. Going into the
Mercedes portion of the sale we were at 96.% sold with 195 dealers on simulcast. That is less than I have on Friday’s but this
was our first sale and we did nearly no promotion. The few cars that didn’t sell were $60,000 and
higher or high mile units that belong in a random sale. So that will not be what we will be featuring
in the future. These sales will
concentrate on what you basically can’t find anywhere else, but we have in
great abundance, low mile, clean car fax, trades, not reshuffled auction slop
or rentals i.e., the spice that makes
your front line look like the guy in charge has a brain.
The success of this sale is a great testament that dealers
know and trust me. For that fact I am
humbled and greatly appreciate every one of you. The Trade-in Market Place dealers were out in
force taking advantage of my rebate of $100 per unit paid directly from me to
your dealership.
I think we are on to a solution that solves the fact that I
can’t get the numbers at the sale I have sold twice as many cars as any two
dealers combined in history, weird, but true, and it makes you job much easier
as well. So out of adversity comes invention. I think this invention serves us well. Thanks to all of you.
One last point, don’t forget to use BidNez.com All you do is log in with your auction access
number, price 50 units and you will be in for the $5,000 weekly prize that is
given to the smartest guy in the room,
the person that is closest to the actual sale results. You will be given the results right after the
sale is over and what you will see very interesting. The winning dealer will be instantly notified
and prizes will go out directly.
BidNez.com
Robert
Hollenshead
Founder and
President
R. Hollenshead Auto Sales Inc.